Article Marketing Campaigns

The following article is one of a series of articles which focus on Affiliate, Article and Internet Marketing. All of the articles are based on real experiences and research done over twenty years as a personal and business coach. They are also written in response to questions which I have been asked as well as address common challenges that people have with affiliate marketing, article marketing, internet marketing or running an online business in general. I sincerely hope that you find the following information of value. One idea, one tip, one clue can make all the difference.

If you’ve been involved with internet marketing for some time, then you will know how important article marketing can be for your online campaigns. Article marketing can provide you with a lot of back links that could help build your link popularity so that you may secure a good position in the search engine results pages (SERPs). Additionally, since you will be submitting your articles to article directories, it’s important to know which of these directories have high page ranks. Having your link appear in the pages of websites with high PR will boost to your own website’s page rank.

It is critical, therefore, to learn about the different nuances involved with article marketing so that you will be able to optimize your usage of this highly effective technique.

This article isn’t about an introduction to article marketing. This article assumes that you already know the principles behind article marketing and offers some tips to help you to succeed with your article marketing campaigns.

Though it is tempting to submit two or more articles to the article directories on the internet, it is strongly recommended that you try to avoid doing the same in rapid succession. The search engines, and Google in particular, are quite sensitive about abnormal increases in a website’s link popularity. By submitting many articles at the same time, you could potentially gain 3,000 or so back links for your website. In theory, this is excellent. But since this will be accomplished quite fast, the search engines might categorize it as an abnormal increase, and they may momentarily de-index your website. You don’t want this to happen. I would recommend, therefore, that you avoid using automatic article submitters.

It isn’t wise to submit an article that is already included in your own website. If the article directory has a high page rank search engines would consider the higher ranking website as the originator of the article. Hence, your lower ranking website, may be designated as holding duplicate content. This will have an adverse effect on your page rank.

Whenever you’re writing articles, remember that most article directories will allow you to use hyperlinks. The trick is in linking your website through what are known as anchor texts. These anchor texts should relate to the keywords you are targeting. Doing this would give a significant boost to your chances of getting a better position in the SERPs. For example, if the keyword you’re targeting is “fitness” make sure that you hyperlink your website to every mention of the term in your article.

Do not submit private label rights (PLR) articles as they are. Though PLR articles are great options for affordable content, they are not really meant for article marketing purposes. Duplicate articles submitted to the directories would just be rejected, or worse, can lead to the banning of your account. Instead, try to use the PLR articles as bases for the articles you will write for these directories. The information is already in these PLR articles, after all, hence you won’t need to spend time doing some necessary research. Write one, original article from the ground up, using your PLR articles as the foundation, and submit what is now your unique content to the directories.

Remember, people will be reading your articles. These are highly targeted readers. They will read your article because they are looking for information relevant to the subject of your work. Why are you reading this article? If you could provide this information clearly, succinctly, and effectively, they’ll regard you as an authority on the subject and they will grow to trust whatever you will put out. Hence, it is important to submit the best quality article you could come up with, as your online business’ credibility is on the line.

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