You are probably wondering what a list is and why you would need to build one, right? It is not as complicated as it seems. A list is a group of people that are qualified traffic that has been driven to your site. How do you know they are qualified and targeted traffic? Simple! This is the traffic that you targeted with your keywords and your pay per click advertising.
Now that you have people coming to your product or affiliate page, you are going to try to get two valuable things from them. The first thing you are asking for is their name. Now why would they give you their name? Hold on a second and we will get to that. The second piece of information you need to obtain is their e-mail address.
Here comes the magic folks. You create a link for traffic to click on to get to you on the world wide web. When they get to your site, you know they are there because they are searching for what you have to offer. But they are skeptical to buy. Everyone is skeptical to buy immediately. That is just human nature. While they are on your site or before they leave, they see an opt-in form. This form asks for a name and an e-mail address. So, they are going to give you an email address, why? Simply because you are offering them something, for free, that is related to your, and they are hungry for your product and something free that is related to your product.
You got a name and e-mail address. The person gets your offer. WOW. every one is happy, aren’t they? Not quite. You gave them something and they left! Are you stupid? Of course not. This is your opportunity to establish a relationship with that person because he/she has just been added to your email list. If you keep repeating this process, you are BUILDING A LIST
You might think your work is done, but it isn’t. Now you can build towards the needs of the people on your list and see what it is they really need. Remember, if you take care of your list, they will take care of you.