PPC search engines are one of the most cost-effective ways of targeted internet advertising. According to Forbes magazine, PPC or Pay Per Click is expected to increase to around 8 billion dollars per year and currently amounts to 2 billion dollars a year.
Let us take a look at how PPC works.
PPC based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers compete against each other to receive higher ranking for a specific keyword or long tail keyword.
The highest bid will then have the site ranked as number 1 in the PPC Search Engines followed by the lesser bidders, up to the last bidder that has placed a bid on the same keyword or phrase. Your ads then will be displayed on the results pages according to the dollar amount bid keywords.
Can you make money by using PPC in affiliate marketing.
Affiliate programs pay when a sale is made or a lead delivered after a visitor on your site clicks through. Your earnings will change as they will be dependent on the web site content and traffic.
The reason to include PPC into your affiliate marketing program is that visitors are more likely to click on an PPC link than order a product. Profits are easier to make than in any affiliate program not using PPC. You will be making profit based from the clickthrough rate your visitor make on the advertiser’s site. Unlike some programs, a sale is not required to make money.
Visitors to your site that are not particularly interested in your affiliate product may click on a PPC ad. This also
contributes to your sites recognition. Visitors may also return to your site to use the search function. They may review what you are marketing more closely.
Advertisers bid on key words or key word phrase ranging from 5 cents a click to sometimes several dollars.(rare). The Google gurus claim Google pays out between 30%to 80% for each click through.
As with any profits to be made in affiliate marketing, driving traffic to your site remains very important. A visitor may return to use your PPC Search Engine link, however you need to get them to your site first. To do that you will need to use the same optimization techniques you would use if you were not using a PPC Search Engine. You may even consider using Google Adwords-a different form of PPC to drive traffic to your site.
What happens if you when you include PPC with your affiliate program?
Ready-to-use PPC tools can be easily installed on your website. The most common tools are search boxes, text links, banners, and some 404-error pages. Search engines also utilize custom solutions. They can provide you with a white-label affiliate program. You can then, using only a few lines of code, integrate into your website a remotely-hosted co-branded search engine. .
The key benefits? More money generated. plus lifetime commissions if you refer some webmaster friends to the engine.
Think about it. Where can you get all these benefits while already generating some income from your site? Knowing some of the
more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning.
Find out more about how you can use PPC search engines in your affiliate program. Otherwise you may be missing out on a great opportunity to earn more profits.